That Flower Feeling marketing committee members announced

CalFlowers announces the mission and members of their new marketing committee for The Flower Feeling campaign. With a mission to increase the per-capita consumption of flowers in the United States through a media campaign, the brand expanded its influence in 2024 by creating a marketing committee. The committee began meeting in early April and has … ادامه

Beneficial insect sachet now included with Monrovia Mandevilla

Beneficial insects will be hitching a ride to your garden center on every 1, 2, and 5-gallon Monrovia Mandevilla. The climbing vines with bold tropical flowers will now come with their own defense system, helping the plant to thrive in home gardens. “We all know that Mandevilla are a favorite plant for spider mites and … ادامه

The Floral Conference – Miami to explore six key shifts shaping floral’s future

Savy floral marketers will take a deep dive into six shifts that will influence the floral industry over the next three to five years. The Floral Conference – Miami, June 18, from the International Fresh Produce Association, offers an interactive experience into the future of floral and how participants can leverage research to drive change … ادامه

Teachers to get inside look at horticulture industry

Thirty high school science teachers from across the U.S. are embarking on an immersive summer field trip to horticultural destinations around Indianapolis, gaining valuable hands-on experience and insights into careers within the industry. The field trip is part of Seed to STEM, an all-expense-paid professional development program provided by Seed Your Future, an organization committed … ادامه

Cabinet seeks funding from greenhouse horticulture

A further 22.4% increase in the energy tax rate on gas starting from 2025. That’s one of the plans the outgoing government has announced in the Spring Memorandum 2024. With this measure, which is set to apply to users starting from 170,000 cubic meters of natural gas, the rates in the third, fourth, and fifth … ادامه

“We are happy to have a product that is new, sustainable, and full of life”

“In an age of globalization and artificial intelligence, we promote local craftsmanship,” says Nancy Montealegre, co-founder and Director of Sales and Strategic Alliances at Montehappy. Montehappy is a Colombian producer of handmade ecological pots and baskets for indoor use that not only seeks to contribute to sustainability but also the empowerment of women. In this … ادامه

Researchers explore sensor multiplexing for real-time decoding of different plant stresses

Researchers from the Disruptive & Sustainable Technologies for Agricultural Precision (DiSTAP) Interdisciplinary Research Group (IRG) of Singapore-MIT Alliance for Research and Technology (SMART), MIT’s research enterprise in Singapore, in collaboration with Temasek Life Sciences Laboratory (TLL) and Massachusetts Institute of Technology (MIT), have developed a nanosensor that allows for the real-time monitoring of salicylic acid … ادامه

How new diseases are destroying EU trees and crops

The plants slowly choke to death, wither, and dry out. They die en masse, leaves dropping and bark turning grey, creating a sea of monochrome. Since scientists first discovered Xylella fastidiosa in 2013 in Puglia, Italy, it has killed a third of the region’s 60 million olive trees – which once produced almost half of … ادامه

Unlocking sustainability data packaging materials

Sustainable practices in the floriculture trade are being given increasing priority. The need for transparency is also increasing. To meet that need, several partners, including Floriday, are joining forces for a new initiative: the Packaging Register. With the register, we are facilitating the exchange of sustainability data of packaging materials. Florpartners project leader Bart Boevé … ادامه