“Participating is simple, and the more businesses that participate, the more attention we can bring to careers in the plant science industries,” says Seed Your Future Executive Director Jazmin Albarran. When people take part, it “sets an example for others” to go out into their communities and teach students, educators, and parents about the opportunities in the green workforce.
Since the inaugural Green Career Week in 2022, more than 500 industry professionals have downloaded SYF’s toolkit. Over 150 of those professionals have connected with students and educators in their communities.
Participating businesses showcased the power and importance of coming together to build tomorrow’s workforce by forging connections in their communities to foster mentorships, internships, and future employees.
To increase visibility for Green Career Week, 16 national and regional interviews were conducted by Albarran, as well as representatives from Longwood Gardens and Ball Horticultural Company, Green Career Week’s largest sponsors. The visibility helped spread the word about the benefits, variety, and value of green careers. In total, the interviews generated more than 100 press placements across the United States, reaching an audience of over two million at an advertising value of more than $10,000.
- Ball Horticultural Company employees visited three horticulture classes to speak with students at the West Chicago High School about careers in the industry located around a few blocks away from the school.
- Tillies Flower Shop in Wichita, Kansas, highlighted several of the many professionals behind their great flowers, like their marketing intern.
- Metrolina Greenhouses — one of the largest greenhouses in the world — invited 80 educators to their site in Huntersville, North Carolina, gave us a sneak peek into their grower job functions, and told us about their IT Infrastructure Team.
- GreenWeaver Landscapes, located in Lenni, Pennsylvania, created a bilingual video about Mirna and Jesus.
- Smith Gardens Inc. in the Pacific Northwest had managers and growers share their passion for the horticultural industry with K-University students.
- AmericanHort, based in Columbus, Ohio, did a series of interviews with industry Community Connectors to discuss the diverse opportunities available in all segments of the green industry.
- Shonnard’s Nursery, Florists and Landscape of Corvallis, Oregon, showed how they appreciate the staff and relayed their hopes for the horticulture industry on YouTube.