Monrovia’s 2023 Bee a Winner pollinator plant giveaway was bigger, better, and a buzzing success. Now is the perfect time to start planning spring programs by securing your spot in the 2024 pollinator plant giveaway. Last year, Monrovia partnered with more than 200 garden centers across the country to promote the importance of pollinator-attracting plants, giving away select varieties during Pollinator Week. 2023 brought a big jump in retailer participants, with 206 garden centers taking part, up from 35 in 2022. Consumer participation expanded as well, with more than 20,000 entries this year. More than 70% of those entering opted into their local garden center email list.
“The pollinator garden trend just keeps growing,” says Katie Tamony, chief marketing officer at Monrovia. “Our consumer research shows home gardeners are interested in learning about pollinator plant collections. This giveaway gives them that opportunity, shows them a diverse option of plants, and encourages the purchase of more than just one variety. It also connects customers directly to the retailer for future outreach.”
