Ken and Jean Royer Family Fund provides travel grants for retail florists

A new travel grant has been established through the American Floral Endowment (AFE) by a generous bequest from the estate of Ken and Jean Royer.

Ken Royer, a second-generation florist from the family-owned Royer’s Flowers & Gifts, headquartered in Pennsylvania and now in its fourth generation, alongside his wife, Jean, left behind a legacy marked by their generous spirits and commitment to the retail floral community. The new Fund honors the memory of both Ken and Jean Royer and their steadfast dedication to our industry.

The Ken and Jean Royer Family Fund supports continued education for retail florists and promotes attendance and participation at in-person conferences and events.

“This Fund continues a legacy of support and involvement in our industry through providing additional access to meaningful educational programs and events. My parent’s investment in a grant through the Endowment will continue to give back in perpetuity and keep not only their memory alive but also their impact,” said Greg Royer.

Through this Fund, a new travel reimbursement grant will be offered annually to support traditional retail florists. The annual grant is designed to facilitate ongoing education and networking at industry events, particularly for individuals who might face financial barriers to participation. It assists in defraying the expenses associated with attending educational conferences, which provide essential business development opportunities.

Applicants to this new grant must be first-time attendees of the specific conference they plan to join, and they should either own or work for a traditional brick-and-mortar retail floral shop. Additionally, applicants must be able to cover all upfront costs associated with attending the event.

Following attendance at the approved conference or event, grants will be awarded within 30 days of receiving confirmation of registration and expenses. Each grant will cover half of the conference registration and travel fees, with a maximum award of $2,000.

For more information
American Floral Endowment
Tel.: +1 (703) 838-5211

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