P.L. Light Systems has expanded its North American sales team to support their growing customer base.
Gustavo Barahona is the newly appointed Regional Sales Manager for Western Canada/USA and Latin America. Gustavo brings a wealth of experience in Crop Science, Precision Ag and Ag IoT—backed up by a degree in Agricultural Engineering.
Rick Rhyins, the new Regional Sales Manager for Eastern USA, boasts extensive experience in finance, manufacturing, and marketing. For the last 12 years, Rick’s career has focused on bringing horticultural lighting and advanced technologies to the world’s leading indoor farms and greenhouses.
P.L. Light Systems’ Regional Sales Managers are based across Canada and the USA to provide customers with ongoing, local support from both a lighting knowledge and practical perspective. They consult with growers to address the unique requirements of their specific projects and to support their cultivation objectives.
“Our continued success over our forty-three years in business is largely thanks to the enduring relationships we have built and maintained with our customers and distribution partners.” explains Todd Phillips, president of P.L. Light Systems. “So, the talent we hire is critical in ensuring we continue to deliver the level of personal service our customers, old and new, have come to expect throughout the sales process and well beyond. We know the experience Gustavo and Rick bring to our team will provide immense value and a seamless experience for our customers.
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