Positive vibes at IFTF despite the currently slow market


Is it the inflation, is everyone married, or are there just too many flowers on the market? Anyhow, the cut flower market seems to be slower than usual at the moment, and some even find it slower than pre-covid years. This is what we hear when talking to several growers at the IFTF on the first day.

However, vibes and hopes are high as the main holidays, like Christmas, Valentine’s Day, and Women’s Day, are about to come. Many rose growers are currently preparing for Valentine’s Day, and some even already mentioned to be sold out.


Boris Mantilla of So Bella Flowers, a flower broker of 150 farms in Ecuador (and some in Colombia), supplies more than 40 types of flowers.

BusyToday, the IFTF is on its second day, how was day 1? Busy. When asking the exhibitors, they had a great first day, welcoming a lot of international visitors. And this may not be a surprise as the number of pre-registered visitors was the highest ever. The show will last till Friday, November 10.


The team of Kreative Roses, the agent of Kordes Roses in Kenya.

Make sure to stop by our FloralDaily stand!
Also, FloralDaily.com is with a stand this year. Make sure to visit them at stand D5.28. to share horticulture news, to get a Buyer’s Guide, or just for a chat.


Kenichi Saito of Japan Flowers and Plants Export Association next to Gloriosa, a new color. According to Saito, exports from Japan are growing every year, with China and the U.S. as main markets.

FloralDaily photoreport
Of course, they are also running around with their camera, making their traditional photo report, and catching up on the latest news in the market. The complete photo report will be published on Monday, November 13.


Dolly Maharwar and Narendra Patil of Soex Flora. They grow roses in India and are soon coming up with a tissue culture lab.



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