The USA Bouquet Company, a manufacturer and distributor of U.S.-made fresh-cut floral bouquets and arrangements, hires Shaunn Alderman as an account executive.
“Shaunn brings a valuable perspective to the sales position because of her years of writing about marketing and merchandising in supermarket floral and produce departments,” says Scott Hill, USA Bouquet vice president of sales and marketing. “She’s a solution-minded person with sales and marketing experience, and she brings an inspiring level of enthusiasm to her position here at USA Bouquet.”
Alderman’s start in the industry was as a college intern with the Florida Foliage Association in Apopka. She later worked for the Florida Nursery, Growers, and Landscape Association in Orlando before moving to Tampa and working as managing editor of Citrus & Vegetable magazine.
In 1992, Alderman became managing editor of Produce Business magazine in Boca Raton, FL. She later worked with the American Orchid Society as an editor and assistant editor. In 2005, Alderman started writing again and later became associate publisher of Floral Business, a supplement to Produce Business.
“My long-time friends know me to be an agricultural and horticultural geek. They know I could give a 20-minute presentation any time, complete with photos, about flowers, plants, fruits, and vegetables,” divulges Alderman. “I definitely identify as a nature lover and a person who appreciates growers and farmers and all the levels of participants who contribute to making it possible for us to enjoy flowers, plants, and food.”
Alderman adds: “Our exquisite flowers are grown domestically and on farms across the world. They are transformed into incredible arrangements and bouquets here in the United States in seven different regions. For retailers, this in-country production can offer flexibility, amplified creativity, and significant savings when timing is vital.”
Edgar Lozano, president of USA Bouquet, says: “Shaunn has visited growers in greenhouses and on many flower farms. She’s photographed numerous supermarket floral departments and has written helpful articles for retailers. She brings a wide background we are happy to have.”
For more information:
The USA Bouquet Company
www.usabq.com