Interflora thrives in India

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In India, the love for fresh flowers is increasing, and so is the demand for floral décor and gifts that make a statement. Here is a category that is growing 60% annually, and Interflora is one of the market leaders in the luxury floral landscape, which is the Indian arm of an iconic UK-based luxury flower delivery service. Every floral bouquet from Interflora India is prepared with care and hand-delivered as promised, which customers love and appreciate immensely!

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Interflora India has redefined floral decor and gifts in the country since the time it entered the segment. “We have always worked with a design-first approach. Our aim is to wow customers with bespoke and handcrafted floral creations. We also release designs as per fashion seasons, which again makes us unique in our category,” conveys Anuja.

An exciting start
Interflora is a UK-based luxury flower delivery service launched in 1923. Supported by a large network of florists worldwide, the brand caters to clientele in more than 100 countries. Anuja Joshi came across Interflora during her travels abroad and loved the floral arrangements and top-quality blooms that the brand offered. “I saw these beautiful varieties of flowers that I wanted Indian consumers to experience too since the fresh flower segment in India was so disorganized and lacked quality,” shares Anuja. Subsequently, Anuja and Tarun Joshi launched the Indian chapter of Interflora in 2017. “When we entered the segment, we saw that the floral arrangements being sold in the market lacked innovation, quality, and design aesthetic! No exotic varieties of flowers were being used. There was hardly any creativity or vision in this,” explains Anuja.