The Pennsylvania Horticultural Society announced Friday that “United by Flowers” will be the theme of the 2024 Philadelphia Flower Show. The 195th iteration of the show will be held March 2 to 10.
Read more at inquirer.com
The theme celebrates spring blooms that bring people in the region, nation, and world together for the joy of gardening, according to the society. It will honor professional designers, amateur competitors, floral-dressed fashionistas looking for a selfie, and generations of families and friends who make the show an annual tradition.
“In a world where loneliness has become an epidemic, the PHS Philadelphia Flower Show brings people together to connect over their shared love of gardening and floral beauty,” Seth Pearsoll, vice president and creative director of PHS, said in a statement. “It is a place where magic happens and where people from all walks of life come together as one. This growing community represents the essence of United by Flowers.”
Last year, the Philly Flower Show brought the crowds back to the Pennsylvania Convention Center after two years outdoors in South Philly, hitting the “wow” factor with the “Garden Electric” theme, aimed to re-create the current that runs through one’s body after experiencing excitement. Exhibits included “Eye Candy,” bringing the “electric energy and magical excitement of being a kid in a candy store,” the “mind-blowing (and glowing) experience” of “the Cerebral Garden,” and other standouts as noted by The Inquirer’s Stephanie Farr.