Malaysia targets high-end Dubai market with ‘blooming’ business

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“We will focus on the farm in Bukit Changgang as a pilot project to serve as a one-stop centre for the entire process, starting from planting, harvesting, storing, and packaging before export.

Department of Agriculture (DOA) Floriculture Industry Unit head Mohamad Nizam Malik said the department aimed to export more than 10,000 boxes of carnation flowers by the end of this year. “We are targeting 10,000 boxes, each weighing 10 grams and containing approximately 45 blooms per week, which can provide significant returns to entrepreneurs,” he said.

Carnation flowers, also known as dianthus caryophyllus, are not just beautiful decorations but could also provide a substantial income to cultivators. These flowers are poised to enter the Dubai market in the United Arab Emirates (UAE) as an ingredient for preparing luxurious dishes in fine-dining restaurants and luxury hotels.

For this, he said the DOA had identified an area spanning 2.4 hectares in Bukit Changgang, Banting, Selangor, for commercial cultivation of carnations or the Edible Flower Export Farm (LEEF).