The main objectives of the study are to explore the scope of sustainable practices currently being incorporated into retail floral businesses, understand perceived barriers, determine current feedback and questions that retailers are fielding from consumers on sustainable practices, and find opportunities for improved resources and education to fill any existing gaps.
A new research study, “Perceptions of Environmentalism and the Use of Sustainable Floral Design Practices within the Floral Industry,” has launched under the direction of the Floral Marketing Fund (FMF) in partnership with researchers at Mississippi State University (MSU) and Texas State University (TSU).
Click here to take the survey
This new study takes a deeper dive following the release of the initial study, “U.S. Consumer Perceptions & Willingness to Pay for Sustainable Environmental Practices in the Floral Industry,” which was focused on consumer insights with regard to sustainability in the floral industry. This secondary study will build on those results and bring in the perspectives of floral industry professionals. The initial research was also facilitated by the FMF and industry leaders, BloomNet and Syndicate Sales showing their ongoing commitment to supporting these vital programs.
For more information:
Floral Marketing Fund
Email: [email protected]
floralmarketingfund.org
The FMF study is in cooperation with the American Floral Endowment (AFE) and co-sponsored by leading floral industry companies, BloomNet®, a floral services provider, and Syndicate Sales, a floral hard goods supplier.
The survey is open to retail professionals who work within the floral industry as floral designers (someone who arranges fresh cut, dried, and silk flowers and greenery to make decorative displays) and/or individuals who own or manage a retail floral business. Take the quick 5-10 minute survey by May 18th. Participants in the study will be entered into a giveaway for the chance to win one of three $500.00 gift cards. Winners of the giveaway will be randomly selected and notified upon completion of the research study in the summer of 2024.
The sustainable practices being explored in the study include buying fair-trade local and organically grown flowers, recycling flower waste and cardboard, using energy-efficient light bulbs, floral coolers, and/or electric vehicles, and reducing the use of plastic sleeves and floral foam. This study will provide meaningful insights to retail floral providers on current practices, branding and marketing of those practices, and understanding any barriers to future research and resources. The results will inform floral industry professionals on how they can adjust their business models to exchange both their sustainability and profitability.