The Dutch chrysanthemum sector is well represented at the Flora Expo, which takes place from April 10 to 12 in Astana, Kazakhstan. Several chrysanthemum breeders and growers will showcase their assortment. The collective campaign ‘Just Chrysanthemum For the Win,’ in collaboration with Flower Experience, demonstrates how this diverse assortment forms the various creative possibilities that align with current trends. The comprehensive approach has also caught the attention of Nico Schermers, the Dutch ambassador to Kazakhstan.
Left: Nico Schermers, the Dutch ambassador to Kazakhstan, receives a chrysanthemum bouquet on behalf of the Dutch chrysanthemum sector. Right: a delegation of florists
At the Flora Expo, Dutch chrysanthemums can be found at the stands of chrysanthemum breeders and growers. On top of that, the florist team from Flower Experience promotes the flower’s versatility as part of the collective chrysanthemum promotion campaign. The first day of the fair is the so-called “Netherlands Day”; during a conference, various Dutch speakers will share their insights amidst colorful decorative chrysanthemum arrangements. In addition, trendy chrysanthemum bouquets are offered to the judges and winners of a florist competition. The florist team, along with a model with chrysanthemum creations, will also visit about ten stands of traders and retailers at the fair. The goal is to make them better aware of the assortment and possibilities of Dutch chrysanthemums. The model wears a bracelet with a QR Code that links to the websites of JustChrys.com and the chrysanthemum information pages on the Flower Experience platform.
A model displays various chrysanthemum creations
Congratulations on 25 years of Chryson
Natasja Mironova from Flower Experience organized a meeting between the Dutch ambassador in Kazakhstan and the Flower Experience florist team. The florist team takes part in the collective chrysanthemum promotion campaign which is initiated by the Chryson Foundation, the collaborative body of all chrysanthemum breeders and growers. This year, Chryson celebrates its twenty-fifth anniversary and has been active in Eastern Europe, including Kazakhstan, for a long time. Ambassador Nico Schermers is very pleased with this focus of the Dutch chrysanthemum sector on Kazakhstan. During the meeting, he congratulated Chryson on their twenty-fifth anniversary.
Source: Justchrys.com