Through the platform ‘What’s B(l)ooming Today’, RVZ have offered their customers the opportunity to share the story behind their flowers and plants with chain parties since last year. The focus of ‘Meet the Grower’ is on providing information about the growing method, the production process, and the grower’s role within the entire chain.
In doing so, they also give a voice to all the dedicated people involved. But certainly, also, insights into important issues such as sustainability, social security, and quality are discussed. In short, a unique look behind the scenes at their customers, who use their cuttings to bring beautiful, flowering flowers and plants to the market.
After the successful start, they are gradually expanding ‘Meet the Grower’ to their international customers. An expansion that strengthens our What’s B(l)ooming Today platform and highlights Van Zanten Breeding’s commitment to sharing the stories and processes behind flowers and plants worldwide. Check out the story about Marginpar.
For more information:
Royal van Zanten
Lavendelweg 15
1435 EW, Rijsenhout
Tel.: +31 (0)297 387000
www.royalvanzanten.com