Many grocery stores have untapped potential when it comes to floral sections. Not only can a well-put-together floral section provide aesthetic appeal to the store, but it can also significantly impact the mental health and well-being of customers. Capitalizing on a great grocery flowers section can boost your bottom line and help position your store as an ally in promoting holistic wellness within their communities. Let’s dive into the specifics.
Benefits of Carrying Ready-Made Arrangements: The Convenience Factor
Today’s consumers are prioritizing convenience, and you can appeal to this desire with ready-made floral arrangements. Traditional florists often require pre-ordering or visiting a separate location, whereas grocery stores offer the convenience of picking up flowers while doing routine shopping. Additionally, grocery store flowers are usually less expensive than traditional floral shops, which allows customers to find a range of options to suit their budget.
Appeal to Impulse Buyers
Floral sections often feature vibrant colors and enticing fragrances that can trigger impulse buys, bolstering your bottom line. And the data shows that more people are buying flowers in grocery stores. In fact, supermarkets have steadily grown floral sales from $273,000 per year to $364,000 per year for a single store. With an average gross margin of 47% on cut flowers, this could be a major boon for your business. If you haven’t capitalized on this trend, now’s the time.
Add Aesthetic Value to the Store
Beyond their role as products for sale, grocery store flowers serve as an enhancement to the overall aesthetic appeal of the store. A study done by the University at Buffalo notes, “Upgrading less-attractive stores…can be a way to boost sales of each and every store-brand product on the shelves.” The study goes on to say “The appearance of a store…strongly influences consumers’ evaluations of private-brand grocery products, which represent a greater profit margin than national brands and which help build store loyalty.” Adding a floral section can help you improve your store’s look, which can help boost overall sales.
A floral arrangement section is a great way to provide better aesthetic value. Not only are you improving the look of the store, but you’re also adding in another product with a high margin.
Mental Health Benefits for Consumers
Not only can stocking flowers be good for your bottom line, but it can also provide mental health benefits to the local community. Multiple studies have shown that proximity to plants can reduce stress, speed healing, enhance concentration, and improve mood. Investing in a floral section is a great way to stand out in the community.
Level Up Your Grocery Flower Arrangements Today
When you need high-quality floral packaging products for your grocery flowers, turn to PPC Flex. Since 1980, we’ve been providing floral packaging for customers all over the world. With equipment, we’re regularly able to provide fast turnaround, ensuring you get what you need when you need it.
Not only do we provide high-quality floral sheets, sleeves, accessories, and more, but we do it in a sustainable way. Many of our products are made of recyclable materials like BOPP, CPP, and HDPE. We also offer compostable films and other materials that reduce strain on the environment. Additionally, we invest in state-of-the-art machinery to help mitigate our carbon footprint. Our laser anilox cleaner helps reduce water and energy consumption during the plate cleaning process. And, our regenerative thermal oxidizer destroys 99% of VOCs, almost completely eliminating any air pollution.
For more information:
Temkin PPC
Tel.: +1 800 235 5263
www.gotemkin.com